This girl/woman icon in purple is great for use in bathrooms or places exclusively for females.
The combination of a girl/woman icon with the color purple can generate several benefits for a brand or product, from attracting attention and transmitting specific messages to strengthening the brand’s identity. Let’s explore some of the main positives:
Color psychology:
- Purple: The color purple is associated with royalty, luxury, creativity, wisdom, mystery and spirituality.
- Royalty and luxury: Purple was traditionally the color of royalty, and even today it evokes feelings of sophistication and exclusivity. This can be useful for brands that want to project a top-notch image.
- Creativity and wisdom: Purple is also linked to creativity, intuition and wisdom. This could be interesting for brands that relate to areas such as art, design, education or personal development.
- Mystery and spirituality: The color purple can evoke feelings of mystery, intrigue and spirituality. This can be interesting for brands that want to create an aura of exclusivity or that relate to areas such as religion, esotericism or self-knowledge.
Target Audience:
- Girls and women: The image of a girl or woman may be more attractive to a female audience, especially if the brand or product is targeted at them.
- Identification: Women can identify with the image and feel more likely to connect with the brand.
- Empowerment: The image of a strong and confident girl or woman can convey a message of empowerment and inspiration, which can be interesting for brands that want to connect with this audience.
Differentiation:
- Highlight: In a saturated market, the combination of a feminine icon and the color purple can help a brand stand out and make it more memorable.
- Exclusivity: The combination can create a unique identity that differentiates the brand from the competition.
- Recognition: Over time, this combination can become recognizable and associated with the brand, making it easier for consumers to recognize.
Versatility:
- Various applications: The icon and color can be used in different ways, such as in logos, packaging, marketing materials and websites.
- Cohesion: Consistent use of the combination across different media creates a cohesive brand image.
- Flexibility: The color purple can be used in different tones and saturations to create different visual effects, which allows it to be adapted to the brand’s identity.
Important:
- Avoid stereotypes: It is important that the image of the girl/woman is used in a respectful and positive way, avoiding gender stereotypes.
- Representativeness: The image must represent the diversity of the brand’s target audience.
- Empowerment: The image must convey a message of female empowerment.
Examples of brands:
- Barbie: Barbie is a classic example of a brand that uses a feminine icon in purple. The color is present in its logo, packaging and products, and helps convey the message that girls can be anything they want.
- Yahoo!: The old Yahoo! logo used a purple exclamation mark with a female face. The color purple was seen as modern and fun, and the image of women helped personify the brand.
- Cadbury: Cadbury has used the color purple in its chocolate products for over 100 years. Color is associated with quality, tradition and luxury, and helps to differentiate the brand from the competition.
Conclusion:
Using a girl/woman icon in purple can bring several benefits to a brand, from attracting the attention of the target audience to strengthening the brand’s identity. However, it is important to use the image responsibly and avoid stereotypes.
Remember: The success of the combination will depend on the way it is used and the message the brand wants to convey.